MonkVee Case Study

ABOUT: Co-founded by a registered dietitian & type 1 diabetic, MonkVee® is about health first in an unhealthy world. We believe that our diets consist of an overload of added sugar & we want to help people ditch this powerful drug & instead choose clean, natural, zero calorie sweeteners that are non-addictive, preferred by diabetic & keto diets yet still taste & act like sugar. Welcome to the sweet life. 

The Challenge

The client came to us requesting full brand development. There was only a vision.. waiting to be brought to life.

We Conquered

There was nothing but an idea. We had to develop everything from the beginning. We deployed our designers to make a memorable and fun logo. We had to deploy our sourcing team to develop the products from scratch. From finding quality suppliers for the food to the materials and packaging, we came through. We negotiated, investigated the quality, and launched a focus group to determine which manufacturer was best. We designed the packaging, launched a cutting-edge website that features high converting product pages, subscriptions, upsells, cross-sells, customer loyalty and customer service systems. We deployed automations for email and SMS campaigns, and to recover abandoned carts. We built an infrastructure to maximize customer retention, AOV, and LTV. We are seeing customers come back over and over. Some customer have purchased over 20 times in less than 2 years. We are in the process of helping the client go into retail and raise capital for large advertising campaigns as well as organic campaigns with little to no cost of advertising. We developed their idea into a complete and successful business. From developing the products to building the multichannel infrastructure to handle the orders to working on strategic and unconventional marketing campaigns to drive quality traffic, we are proud of what we accomplished together.

What the Client Says..

Working with Sellery was an outstanding experience. From our initial phone call I knew I was dealing with a team that knew what they were talking about. Each step of the process was done with the utmost professionalism which can't be overstated because there were so many steps involved. If your are starting a brand, you need people like the team at Sellery to get you past the challenges and provide extraordinary results. We are continuing our work with this amazing team and we are excited for the next challenges we work on. They are true e-commerce heroes.

- Yocheved Millman, MS RDN / Founder, CEO of MonkVee Natural®