By Abe Kessed

đź•‘ 5 min read

Google Ad Extensions: 12 Assets to Enhance Your Campaigns

Google Ad Extensions are powerful tools that allow advertisers to enhance their Google Ads campaigns, provide additional information, and improve ad visibility. By using ad extensions, you can make your ads more informative, persuasive, and relevant to potential customers. In this article, we'll explore 12 different ad extensions that you can use to take your Google Ads campaigns to the next level.

1. Sitelink Extensions

Sitelink Extensions enable you to add additional links to your ad, directing users to specific pages on your website. This is a great way to highlight different products, services, or categories.

2. Call Extensions

Call Extensions add your phone number to your ad, making it easy for potential customers to contact you directly. This is especially valuable for businesses that rely on phone calls, consultations, or appointment bookings.

3. Location Extensions

Location Extensions allow you to display your business address alongside your ad. This is ideal for brick-and-mortar stores or businesses with physical locations, as it helps users find you easily.

4. Callout Extensions

Callout Extensions enable you to add additional text snippets to your ad, highlighting specific features, benefits, or offers. This helps your ad stand out and provides valuable information to users.

5. Structured Snippet Extensions

Structured Snippet Extensions allow you to highlight specific aspects of your products or services. For example, you can showcase different brands, models, or categories within your ad.

6. Price Extensions

Price Extensions showcase your product or service prices within your ad. This helps potential customers understand your offerings and determine if they fit within their budget.

7. Promotion Extensions

Promotion Extensions enable you to highlight special offers, discounts, or promotions within your ad. This can help drive more conversions and increase the urgency to take action.

8. Affiliate Location Extensions

Affiliate Location Extensions allow you to promote third-party retailers that sell your products. This is useful for businesses with physical products sold through various retailers.

9. App Extensions

App Extensions enable you to promote your mobile app within your ad. This gives users a direct link to download your app from the app store.

10. Review Extensions

Review Extensions allow you to showcase positive reviews, testimonials, or awards you have received. This helps build trust and credibility with potential customers.

11. Message Extensions

Message Extensions add a messaging icon to your ad, allowing users to contact you via text message. This is convenient for users who prefer texting over phone calls.

12. Lead Form Extensions

Lead Form Extensions allow you to collect user information directly within your ad. This can help generate leads and capture customer data for further follow-up. Using these Google Ad Extensions can significantly enhance the performance and visibility of your ads. By providing additional information, highlighting unique selling points, and engaging with potential customers, you can improve click-through rates, increase conversions, and ultimately grow your business. If you are an Amazon Seller, take this survey to provide valuable insights for Amazon Sellers.

 

Hot Take:

By leveraging Google Ad Extensions, you can supercharge your advertising efforts and stand out from the competition. These extensions not only provide additional information to potential customers but also enhance the overall visibility and efficacy of your ads. Whether it's featuring special promotions, showcasing positive reviews, or making it easier for users to contact you, ad extensions are a game-changer for any Google Ads campaign. So don't miss out on the opportunity to enhance your campaigns—explore the different ad extension options and start reaping the benefits today. And if you need expert help in building your business, click the "START" button at the top of the website to get started.

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