Need To Amplify Your Business? Try TikTok!
It's time to face the music — and dance to it too. TikTok, the short-form video app that has galloped its way into the zeitgeist, is the new kid on the block. The platform may be filled with ludicrous dance challenges and hilarious memes, but, surprisingly, this same platform can be your business's next growth multiplier.
Why TikTok?
TikTok has some serious clout in the social media ecosystem; it is no longer an app strictly for Generation Z's goofy antics. With over 1 billion active users globally, it's a high-time business move to get ticking on TikTok. It's now a vibrant digital marketplace, teeming with potential customers who may just need that product or service you provide! But how do you use this lively platform to its fullest potential? Let's break it down, TikTok style.
Understanding Your Audience
Before you get into the groove, step one is to understand your audience. TikTok's user base is primarily aged between 16-24, but don't be mistaken; it's not just diapers and acne cream they are interested in. They're a generation of trendsetters eagerly hunting for the next big thing. They are tech-savvy, fashion-forward, food lovers, and more. If your brand falls in any of these categories, you're in for a treat or better yet, a ‘TikTok treat’!
Creating Engaging Content
The TikTok algorithm will not promote you for being a wannabe Martin Scorsese, so you can safely leave cinematic expectations at the door. The focus should be on creating fun, short-form, captivating video content that resonates with your audience. Algorithm-love comes with engagement, and engagement comes from the heart, and humor always helps too! Remember: simplicity, humor, and relatability are your content's best friends on TikTok.
Use Trending Hashtags and Music
TikTok's fuel is its trending hashtags and music. They propel your content into the eyeballs of new audiences. Identify trending hashtags and songs within your brand's niche and create content around them. It's like riding the wave instead of swimming against it. Remember, no company jargon here, get down and get cool with the crowd!
Collaborate with Influencers
The influencer game is strong on TikTok. Collaboration can build brand visibility faster than you can say "Renegade." Partnering with influencers who align with your brand can significantly boost your standing on the platform.
Embrace Challenges and User-Generated Content
Initiating or joining in on existing TikTok challenges is one of the best ways to promote your brand. This not only boosts brand visibility but also increases chances for user-generated content, which on TikTok, is equivalent to a viral marketing golden ticket.
1%er Takeaway
Feeling the rhythm? It may seem like a new dance, but with careful steps, TikTok can be your go-to social media platform for business growth. If you're a growing business aiming at becoming a headliner on TikTok, partner with us at Sellery Digital. We are like the best choreographers in business growth; with our top-notch tools and expertise, we can help your business dance its way to stunning growth on TikTok. Rock your business growth with us — and who knows, you may just start the next viral trend!
